NEWS
Gravite partners with Pixalate to raise the bar on mobile ad supply quality
Ad fraud and quality signals from Pixalate are now part of how Gravite vets, monitors and curates ad supply for its demand partners.
Gravite, an in-app-first ad tech company and part of Aonic Group, has partnered with Pixalate, a global platform for ad fraud prevention, privacy compliance and supply chain data intelligence, to strengthen invalid traffic screening across its mobile in-app supply.
Since March 2026, Gravite has integrated Pixalate’s data into its daily operations, combining pre-bid filtering with ongoing traffic quality analysis to identify and address invalid traffic across its supply.
The integration supports two stages of Gravite’s ad traffic quality controls:
-
Pre-bid filtering: Pixalate’s Data Center and User Agent data feeds help Gravite identify and filter general invalid traffic (GIVT) before bid requests reach its demand partners.
-
Ongoing post-bid monitoring: Pixalate Analytics helps Gravite assess traffic quality across its supply, identify problematic sources and take corrective action.
For demand-side platforms (DSPs), this approach adds a layer of ongoing quality control beyond initial supply onboarding.
"Supply quality is the foundation of everything we offer our demand partners. What we especially value about Pixalate is the flexibility of their API. It let us build our own automation around their data and embed quality checks into our daily operations, instead of treating them as an occasional audit. That’s what lets us scale supply without lowering the bar."
Anastasiia Ignatenko
CPO, Gravite
"Effective traffic quality management requires more than identifying invalid traffic at a single point in the supply chain. Gravite combines Pixalate’s data feeds and analytics to build quality controls into its daily operations, giving its demand partners greater confidence in the supply they access."
Jalal Nasir
CEO, Pixalate
Ad fraud and quality signals from Pixalate are now part of how Gravite vets, monitors and curates ad supply for its demand partners.
Gravite (AddApptr GmbH) is a global mobile ad tech company dedicated to optimising revenue for app publishers. It offers a fully managed service for premium mobile publishers, built on three core products: the Gravite mediation SDK for app monetisation, the Gravite Marketplace (Ad Exchange), and a DSP, which together provide smarter ways to sell and buy in-app inventory.
As a Google Certified Publishing Partner (GCPP) and one of the few mediation platforms supporting Google Bidding, Gravite gives its clients full support and access to Google products.
Founded in 2012 and headquartered in Hamburg, Germany, Gravite brings together a team with years of experience in mobile and advertising. Gravite is part of Aonic, ranked Europe’s 8th fastest-growing company in the Financial Times FT1000 2026.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a "key innovator" for children's online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Ad fraud and quality signals from Pixalate are now part of how Gravite vets, monitors and curates ad supply for its demand partners.
Gravite (AddApptr GmbH) is a global mobile ad tech company dedicated to optimising revenue for app publishers. It offers a fully managed service for premium mobile publishers, built on three core products: the Gravite mediation SDK for app monetisation, the Gravite Marketplace (Ad Exchange), and a DSP, which together provide smarter ways to sell and buy in-app inventory.
As a Google Certified Publishing Partner (GCPP) and one of the few mediation platforms supporting Google Bidding, Gravite gives its clients full support and access to Google products.
Founded in 2012 and headquartered in Hamburg, Germany, Gravite brings together a team with years of experience in mobile and advertising. Gravite is part of Aonic, ranked Europe’s 8th fastest-growing company in the Financial Times FT1000 2026.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a "key innovator" for children's online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com